Social Change Futurist™ leading Innovation through Patient-Centered AI
Sheila Phicil is a dynamic keynote speaker & innovation leader, with nearly 20 years experience in transforming healthcare systems and startups, who excels in storytelling that draws from her own journey, blending authenticity with strategy.
As founder of Phicil-itate Change and creator of the AI powered Listen Phirst™ platform, Sheila equips audiences with practical frameworks to build trusted, scalable healthcare solutions that truly serve patients - making her a standout voice for organizations seeking impact and relevance.

✔ Leading health care innovation at top hospitals including, Brigham and Woman’s Hospital, Dana-Farber Cancer Institute & Boston Medical Center
✔ Creator of SEEDS Innovation Framework & Listen Phirst™ AI Platform
✔ Speaker at notable events and organizations including Massachusetts Health & Hospital Association, MassBio, American Diabetes Association, Bentley University, LSX World Congress
✔ Published in The Journal of the American Medical Association - JAMA Oncology, Journal of Immigrant & Minority Health (Springer Medicine)
✔ Fellow of the American College of Health Care Executives (FACHE)
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Meet Sheila Phicil
As a Social Change Futurist™, Sheila Phicil, MPH, MS, PMP, FACHE, stands at the intersection of healthcare innovation, social justice, and systemic transformation.
She is the visionary founder of Phicil-itate Change and the architect behind the groundbreaking Listen Phirst™ Platform.
Sheila's journey began in the trenches of healthcare delivery, where she witnessed firsthand how systemic inequities created barriers to optimal patient outcomes. This experience sparked her mission to reimagine healthcare through the lens of justice, equity, and patient-centered innovation.
Her proprietary SEEDS Innovation Framework has revolutionized how organizations approach healthcare transformation by guiding innovators on how to achieve product-system fits. Through this methodology, Sheila helps health care innovators and leaders embed equity into AI design, accelerate innovation through co-design, and build trust through transparent data practices.
Today, Sheila is recognized as a thought leader who doesn't just inspire—she provides concrete, actionable strategies that create lasting change. Her presentations combine deep industry expertise with practical tools that audiences can implement immediately.
Why to book Sheila
✔ Proven SEEDS Innovation Framework
A practical, tested playbook for leading smart, inclusive, and sustainable innovation that ensures product-system fit - already driving change across startups, health systems, and social ventures.
A practical, tested playbook for leading smart, inclusive, and sustainable innovation that ensures product-system fit - already driving change across startups, health systems, and social ventures.
✔ Insider Experience Transforming Systems
With nearly 20 years leading health system innovation and coaching startups, Sheila brings deep expertise on what truly fosters adoption, trust, and lasting healthcare impact.
With nearly 20 years leading health system innovation and coaching startups, Sheila brings deep expertise on what truly fosters adoption, trust, and lasting healthcare impact.
✔ Health Tech Innovation in Action
Sheila actively builds breakthrough health tech like the Listen Phirst™ Platform, demonstrating real-world patient-centered, ethical, and scalable solutions that solve adoption challenges ignored by most innovators.

Keynote Speaking Topics
Transformational presentations that deliver actionable insights and measurable outcomes
The SEEDS Innovation Framework
Accelerating Healthcare Innovation Through Patient-Centered Co-Design
Discover how patient-centered design drives better outcomes, product -system fit and stronger ROI through the proprietary SEEDS Innovation Framework.
➯ Target Audience:
Discover how patient-centered design drives better outcomes, product -system fit and stronger ROI through the proprietary SEEDS Innovation Framework.
➯ Target Audience:
Healthcare leaders, Product teams, Innovation directors
➯ Key Outcomes:
Practical tools for patient engagement and co-design
Applying Systems Thinking in developing AI for Social Change
Why Every System Gets the Results It's Designed For
Transform your approach to innovation by understanding and addressing systemic barriers to equitable outcomes.
➯ Target Audience:
➯ Target Audience:
C-suite executives, Innovation leaders, Social impact teams
➯ Key Outcomes:
Systems analysis tools for sustainable change
Data Sovereignty in Digital Health
Building Trust Through Transparent Consent
➯ Target Audience:
Navigate the complex landscape of patient data rights and consent while building sustainable trust frameworks.
➯ Target Audience:
Privacy officers, Healthcare executives, Legal teams
➯ Key Outcomes:
Framework for ethical data practices
Speaking & Facilitation Services
Comprehensive solutions for your event and organizational needs
Keynote Speaking
45-90 minute transformational presentations that inspire action and provide concrete tools for change.
✔ Custom content development
✔ Custom content development
✔ Post-event resources
✔ Follow-up consultation
✔ Digital toolkit for attendees
Facilitation
Half-day or full-day or series interactive learning experiences designed to build strategic innovation skills and drive implementation.
✔ Hands-on exercises
✔ Hands-on exercises
✔ Comprehensive toolkit
✔ Implementation planning
✔ 90-day follow-up support
Panel Speaking/ Moderation
Expert facilitation of industry discussions that create meaningful dialogue and actionable insights.
✔ Pre-event preparation
✔ Dynamic moderation
✔ Key insights synthesis
✔ Post-event summary report
Ready to Inspire, Engage, and Innovate?
Phicil-itate Change is ready to bring thought leadership to your event. Whether through speaking, moderating, curating, or publishing, Sheila Phicil strives to drive transformative conversations and spark change.













